Marketing & Communications Officer
Job Title:*Marketing and Communications Officer*NairoBits Trust is a youth based organization that uses ICT multimedia creatively to improve the lives of less privileged youth from the non-formal settlements. This target population accounts for 60% of the total estimated population of 7 million in Kenya who are underprivileged in terms of the basic human needs including access to education, with 50% to 70% of them living below the poverty line. Category ICT Training Region Nairobi-Kenya Contract Volunteer-Full-Time/Part-time(or what is applicable)for foreigners Duration Not less than 6 months Salary No pay Job Description NairoBits Trust is a youth based organization that uses ICT multimedia creatively to improve the lives of less privileged children and youth from the non-formal settlement. This target population accounts for 60% of the total estimated population of 7 million in Kenya who are underprivileged in terms of the basic human needs including access to education, with 50% to 70% of them living below the poverty line.The Trust envisages a situation where 70% of the urban informal settlement youths can access Information Communication Technology (ICT) skills that would improve their chances of getting employment as well as increase their ability to enter the business market. NairoBits equips the youth with knowledge in Web Design, IT skills, life skills, Creative Multimedia, and Entrepreneurship to improve their opportunities in employment and/or entrepreneurship. The Trust develops the youth’s character by inculcating critical elements of personal confidence, self-esteem, and general life skills. NairoBits’ trained youth have been able to secure employment in both formal and informal sectors and the success rate of employment is at 70%. The NairoBits program has had positive impact on the target group and this has generated confidence among the stakeholders in the ICT sector. The program has particularly attracted attention from many partners who wish to scale up the program to reach more vulnerable youths and/or replicate the program to other areas in the region.• Develop and implement a strategic marketing plan that will advance NairoBits’s brand, broaden awareness of its programs and grow funding support.
• Manage the development and distribution of all print and electronic collateral, including newsletters, the annual report and event invitations.
• Develop and guide NairoBits’s online strategy, including its website and social media. Work closely with staff and graphic designer to write and design content.
• Collaborate with trainers and NairoBit’s partners to develop compelling stories that convey how donors’ contributions are being used on the ground.
• Ensure consistent and effective communication of NairoBits’s brand and positioning across all channels.
• Develop and manage a media strategy nationally to build awareness and establish NairoBits as a thought leader.
• Develop resources to help NairoBits’s partners assess and improve their own marketing programs.
• Build relationships with NairoBits’s donors to inform them about marketing programs and encourage their support.
• Develop metrics to measure the effectiveness of marketing initiatives and adaptively manage their design.
Qualifications:
• 5 - 10 years of marketing/communications experience, preferably including experience in a marketing leadership role within a nonprofit organization.
• Demonstrated passion for ICT.
• A strong track record as an implementer who thrives on managing a variety of initiatives concurrently.
• Demonstrated experience in social media as well as print and electronic communications.
• Excellent written communication skills, including the ability to transform information into compelling messages.
• Familiarity with HTML, JavaScript, Flash, and Photoshop and other design tools with be a plus.
• Highly collaborative style and strong interpersonal skills.
• Strategic and creative, but very pragmatic.
• Self-starter, able to work independently, and entrepreneurial.
• An analytical orientation and commitment to testing and measuring effectiveness of programs.Education -Minimum Undergraduate University Degree in Business(marketing or Administration),Communication,International Relations or any other related disciplineLanguage:Able to effectively communicate in EnglishSwahili speaking is an added advantageSend a Cover letter and a CV to the:
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