Marketing Manager - Pacific

JOB TITLE: Marketing Manager Pacific

MAIN OBJECTIVES:

* The Marketing Manager - Pacific leads the Pacific Marketing team and is responsible for the development of American Airlines’ marketing activities and positioning the region.

* To plan, direct and implement multi-channel marketing initiatives across advertising, sponsorship, PR, direct communications, social media and web content. Responsible for the development and production of analytical reports and processes to support sales programs and demonstrate ROI.

Key Responsibilities: (Including but not limited to)

• To collaborate with multiple stakeholders across Europe, Asia Pacific, and Headquarters (Advertising, AAdvantage (the Company’s frequent flyer programme), AA.com, Revenue Management, Corporate Communications, Regional Sales Managers, Country Sales Managers, Senior Management and Joint Business partners) to align strategy with global AA positioning, and to plan and lobby for resource.

• To manage vendor and agency partner relationships including advertising and PR agencies, in conjunction with HDQ.

• To provide recommendations on advertising spend and effectiveness.

• Recommend appropriate PR and media opportunities

• Oversees the review and approval process for advertising and media translations.

• To review and analyze promotional opportunities, coordinating implementation.

• Management of AA.com (including local content) for Pacific countries and development of E-commerce opportunities in coordination with HDQ & Europe teams.

• Guide and supervise centralized Consumer Relations activities and AAdvantage customer marketing activity.

• Budget management for the marketing team across CHN and JPN.

• Responsible for the management, leadership, development and coaching of 7 reports across the region.

• Reporting and analysis of a wide range of activities including AA.com performance, route performance (and new route potential), bookings and revenue performance.

Core Competencies & Skills Required:

- Proven leadership skills with strong demonstration of initiative

- All-round strategic and management skills with a thorough understanding of marketing campaign development

- Experience in interactive and database marketing, loyalty program and consumer research techniques

- Excellent communication and presentation skills

- A solid understanding of website performance and analytics

- Must be able to communicate effectively in both spoken and written English and the local language if necessary

- Project management experience

- Self-motivated, highly organized, capable of handling multiple projects simultaneously with an enthusiastic approach to new challenges

- Strong PC skills including Word, Excel, PowerPoint and Internet

- Ability to interact at all levels of management across multiple departments, both internal and external and within government agencies

- Previous experience in Sales or Marketing highly desired

- Strong analytical skills

- Demonstrates sound judgment and decision-making ability

- Ability to motivate and create a team approach to achieve goals

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