マーケティング・コミュニケション・マネージャー / Marketing Communications Manager
PR / Marketing Research RoleHiring Company Name Job ID297702 Company TypeInternational Company Non-Japanese RatioAbout half JapaneseJob TypeFull-time LocationOsaka Prefecture, Osaka-shi Chuo-ku Train DescriptionSakaisuji Line, Nagahoribashi Station Salary8.5 million yen ~ 12 million yen Salary BonusesBonuses paid on top of indicated salary. Date RefreshedMarch 5th, 2012 08:50 Minimum Experience LevelOver 6 years Career LevelExecutive Minimum English LevelBusiness Level (Amount Used: English usage about 50%) Minimum Japanese LevelNative Minimum Education LevelBachelor's Degree Visa StatusJapanese national or permission to work in Japan required
Lead Yearly Integrated Marketing Planning Process:
Manages an annual status assessment, which analyzes overall brand and business performance, effectiveness and efficiency of media activity & key promotion & competitive activity. Recommends business implications from key conclusions.Works collaboratively with category team and marketing agencies to develop an integrated marketing plan that achieves marketing objectives and is on budget for brands (Aprica & Graco) and key products category in each brand. Develop channel and customer-specific point-of-purchase trade plans to ensure consistency with marketing objectives and strategies, and marketing plan. Lead channel marketing to develop customized channel marketing/promotion focusing on top 5 customers closely working with sales account team.Work with event marketing to develop strategy and plan for event marketing mainly targeting pregnant women.Works collaboratively with finance and consumer insights to estimate ROI for A&P initiatives/promotion and media. Builds findings into strategies and plansBrand equity management:
Ensure all the brand related communications are in line with defined brand positioning and design guide. Support brand related communication development (e.g., catalog, web-site, etc..).In case Brand positioning needs to be re-considered, support marketing director to re-define brand positioning and design theme/guide collaboratively working with advertising/design agencies.Consumer and Market Insights:
Works collaboratively with consumer insights to understand target consumers media contact / shopper behavior and relevancy of each touch points as basis of developing sound integrated marketing communication planning. .Budget & Financial Management:
Manages total A&P spending plan development and control in accordance with finance guidance for total year as well as quarterly basis.Recommends how to pace A&P spending to manage financial risk.. Works collaboratively with finance, channel, and operations/sourcing to track cost and drivers of cost and identify opportunity to reduce the cost related to marketing execution.. Improves marketing ROI..WEB/Social Media/PR management:
Work with WEB manager & PR manager to develop WEB/Social media/PR strategy for each brand and implement plan.Organization Role and Structure and Talent Management:
Assigns employees clear projects and tasks, and coaches and develops their skills. Completes PMDP process for self and approves all direct report(s)' PMDP(s).Uses appropriate decision-making and approval processes in a timely manner. Makes recommendations to streamline and simplify brand and business processes. Manages the overall 'day-to-day' operations of the brand and business.Works collaboratively with marketing communications in development of a clear statement of work or project scope and compensation for all marketing agencies before beginning work.Job Requirements:
• Minimum 7 years of brand management or marketing communication experience with a proven track record of results
• Experience driving brand equity and share growth
• Extensive background in marketing research, consumer/end-user communication, and channel & retail customer development
• Creative thinking / problem-solving, analytical skills
• Strong project management skills
• Self-motivated with a strong work ethic
• Ability to work effectively across functions
• Strong oral and written communication skills for both English and Japanese are required; must be able to present data and conclusions in an organized manner
Preferred Qualifications:
• Consumer Products Industry Experienceor advertising/communication agency (as account or strategic planning)
• MBA
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