Product Marketing Manager, B2B a€“ Bangkok
Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google's products solve the world's problems--from the everyday to the epic, from the mundane to the monumental. And, we approach marketing in a way that only Google can--breaking the rules, redefining the medium, making the user the hero, and ultimately, letting the technology speak for itself.
Role: Product Marketing Manager, B2B â BangkokAs a Marketing manager, you are a fully dedicated business leader, shaping the future of one of our many Google products. Whether you're on a consumer product (like Gmail, Search, Maps, Chrome, Android) or a business product (AdWords, AdSense, DoubleClick, Analytics), you take part in a complete marketing experience as you lead every facet of the product's journey. From determining positioning, naming, competitive analysis, feature prioritization and external communications, you help shape the voice of the product and help it grow a loyal consumer base. This means you work with a cross-functional team across sales, corporate communications, legal, webmasters, product development, engineering and more. The role enables you to shape the product development process, organize product launches from beginning to end and form future marketing strategy.
Responsibilities Own the marketing strategy and product promotion success for Googleâs B2B advertising products in the region alongside key internal stakeholders from sales, PR and regional marketing teams.Devise and drive ROI-maximizing marketing programs to optimize the acquisition of new clients including the execution of online and offline direct marketing initiatives.Define market research studies to gain knowledge about potential advertiser attitudes and behavior.Develop collateral, messaging and case studies that optimally positions the strengths of our products.Liaise with external agencies and partners to develop and drive Engage and Co-marketing programs.Minimum Qualifications BA or BS Degree (In lieu of degree, 4 years of relevant work experience)Preferred Qualifications MBA.Understanding of Google's strategic and competitive position as well as the search and online advertising market.Committed to analyzing products, customers, positioning and market dynamics with local knowledge of the Thai and wider Asian consumer and business landscape.Outstanding written and oral communication skills.Strong organizational and analytical skills.Google is not a conventional company, and we don't intend to become one. True, we share attributes with the world's most successful organizations - a focus on innovation and smart business practices comes to mind - but even as we continue to grow, we're committed to retaining a small-company feel.
At Google, we know that every employee has something important to say, and that every employee is integral to our success. We provide individually-tailored compensation packages that can be comprised of competitive salary, bonus, and equity components, along with the opportunity to earn further financial bonuses and rewards. Googlers thrive in small, focused teams and high-energy environments, believe in the ability of technology to change the world, and are as passionate about their lives as they are about their work.
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