CRM(Customer Relationship Marketing)Manager
??·??????? ?????? Jobsearch??????CRM(Customer Relationship Marketing)Manager???·????= Define, plan and implement programs from Free/New to Active customers as well as loyalty program, including retention program
= Plan and execute annual programs with benchmark targets
(upgrade return rates and active members with average frequency)
= Report trend analysis, and propose improvement plan based on results (Qtrly)
= Make brief of mailing contents, materials and be responsible for mailing lists
= Development of all necessary materials/tools for the Brand’s customer programs
= Propose improvement its efficiency
= Coordinate with HQ’s Promotion department
(2) Manage maintenance of the Brand’s customer database in complying with Private Information Protect Act
(3) New Recruitment as a part of launch and promotion supports through internet activities and customer lists (w/Sales Team)
(4)
Launch/Promotion Analysis and Feedback from a viewpoint of customer target mix for each activity
= Make post launches analysis in terms of new recruitment, new active, and active as well as any particular characteristics
= Propose immediate actions if needed (mainly additional e-communication opportunity/needs)
= Propose actions to next program, if applicable
(5)
Customer Evolution Analysis for following points:
= Recruitment characteristics for the product category, including demographic characteristics
= Repeat rates of new customers in each category
= Loyal customer characteristics (for different status) for the product category, including demographic characteristics
= Repeat rate of loyal customer (for different status) in each category
(6) Develop and manage department’s expenditure and budget
(7) Manage and Motivate CRM team members??????????
?????????28??? 40???
??????????????????????????????????????????????·????????????Age: early 30’s to late 30’s
Education: University graduate with major in business, marketing or related discipline.
Language: Good Japanese and English communication skills both in writing and speaking (TOEIC 850 equivalent, preferred)
Experience: at least 3 years experience in Customer Relationship Marketing (in luxury, consumer product business preferred)
Business Intelligence IT literacy preferred.
Creative skills are a plus.
Online business / internet skills are a plus.
Other:
Committed team player.
Strong organizational and creative skills coupled with leadership
People and project management skills
Ability to interact with diverse people and organizations, including marketing and technical teams
Ability to drive programs with keen attention to details and excellent follow through
Personal traits: mature, flexible, responsible, independent, strong sense of integrity.??·??·??????:~800??
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????100-999???????????????? ??????FA?????????????????????????????????????????????13-?-060056???????·?????URLhttp://www.jorasses.co.jp
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